Weekly Metrics
This week at a glance
01
Reporting week
5/3/2026
Shopify
Total Sales
$81,294
Shopify
New Orders
63
Shopify
Avg Order Value
$1,313
Shopify
Sessions
5,698
Shopify
Online Sales
$51,004
Shopify
Phone Sales
$30,290
Shopify
Fulfilled Orders
54
Shopify
Avg Fulfilment Time
56h
Weekly Revenue
Online vs phone, total trend
Channel Mix
Phone vs online, latest week
ONLINE
$51,004
PHONE
$30,290
Orders & Fulfilment
New vs fulfilled, weekly
Site Sessions
Weekly traffic from Shopify
Communications
Calls & email performance
02
Call Volume
Comcast — incoming, outgoing, missed
Email Engagement
Open rate vs conversion rate (%)
Social Metrics
Reach, views & engagement
03
Total Views by Platform
Aggregate across reporting period
Weekly Social Trend
Total views, reach, engagement
4,270,228
views
2,420,514
reach
51,289
engagement
IG Posts
502,966
views
218,709
reach
15,688
engagement
TikTok
259,626
views
259,626
reach
11,352
engagement
YouTube
174,876
views
174,876
reach
2,278
engagement
Monthly Metrics
Big picture — month by month
04
Monthly Sales
Online + phone, by month
Operations
Orders, fulfilment, sessions
Warranty Throughput
Submissions vs shipped (ClickUp)
Shopify · Avg
New Orders
240
Shopify · Avg
Avg Fulfilment Time
75
Shopify · Avg
Fulfilled Orders
243
Shopify · Avg
Phone Sales
$99,413
Shopify · Avg
Online Sales
$185,319
Shopify · Avg
Total Sales (Excl. Tax)
$294,795
Shopify · Avg
Sessions
28,251
Shopify · Avg
Average Order Value
$1,252
Appendix
All weekly metrics — raw
05
| Metric | Source | Target | Avg | Latest |
|---|---|---|---|---|
| New Orders | Shopify | — | 57 | 63 |
| Avg Fulfilment Time (hours) | Shopify | — | 83h | 56h |
| Fulfilled Orders | Shopify | — | 59 | 54 |
| Phone Sales | Shopify | — | $25,539 | $30,290 |
| Online Sales | Shopify | — | $42,968 | $51,004 |
| Total Sales (Excl. Tax) | Shopify | — | $71,018 | $81,294 |
| Sessions | Shopify | — | 6,509 | 5,698 |
| Average Order Value | Shopify | — | $1,249 | $1,313 |
| Emails Sent (#) | Shopify | — | 5,914 | 8,015 |
| Email Open Rate (%) | Shopify | — | 74.5% | 36.4% |
| Email Conversion Rate (%) | Shopify | — | 3.5% | 0.0% |
| Email Sales ($) | Shopify | — | $629 | $0 |
| Incoming Calls | Comcast | — | 46 | 53 |
| Outgoing Calls | Comcast | — | 15 | 16 |
| Missed Calls | Comcast | — | 66 | 86 |
| Views | Agorapulse | — | 274,089 | 394,484 |
| Engagement | Agorapulse | — | 4,242 | 7,981 |
| Reach | Agorapulse | — | 161,775 | 239,731 |
| Meta Ad Spend | Meta | — | — | — |
| Meta Sales | Meta | — | — | — |